Is Taylor Swift planning to launch a streaming platform?

Is Taylor Swift planning to launch a streaming platform?

Taylor Swift is rumoured to be launching her own streaming service, according to reports.

The story, first reported by gossip site TMZ, said the singer has filed documents "giving her the right to brand a website 'featuring non-downloadable multi-media content in the nature of audio recordings'".

As well as a possible streaming service the documents suggest Swift could be producing a range of musical instruments and related products, including “guitars, guitar picks, guitar straps, and drumsticks”, as well as experiences such as “retreats, educational camps, and self-guided online courses”.

However, Billboard has since reported that the singer will not be launching a streaming service. Between February 15-16 a Nashville-based company called TAS Rights Management LLC filed nine trademarks for the word ‘Swifties’, including one covering “a website featuring non-downloadable audio recordings [and] video recordings”.  However, Billboard report that the trademarks are more likely to be used to create a fan club app, with merchandise, audio, video and live performances and a potential gaming service.

Last February, Swift began a partnership with mobile gaming business Glu Mobile.

Swift removed her entire catalogue from Spotify in 2014 and allowed Apple Music to stream her last album, 1989, exclusively.

Last November, Spotify UK head of content programming George Ergatoudis told Music Week he believes Swift could one day return to the streaming platform.



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