'The retail reaction is huge': RCA's Neil Hughes predicts big Pink comeback

'The retail reaction is huge': RCA's Neil Hughes predicts big Pink comeback

As well as targeting a big No.1 album for Pink next week, RCA MD Neil Hughes has revealed his ambition for the Beautiful Trauma album to make the Top 10 at Christmas.

Speaking in the latest issue of Music Week, Hughes hailed the successful comeback for the US singer with the single What About Us. The track fired up the campaign for her seventh album and first since 2012’s The Truth About Love, which has sold 879,887, according to Official Charts Company data.

“The retail reaction is huge,” said Hughes. “We want a No.1 album, we want to be at least Top 10 at Christmas. Obviously the market’s changed a lot since The Truth About Love but we’ve got one of the biggest songs — if not the biggest song — of her career at that moment so we want to try and match what that record’s achieved." 

We want a No.1 album, we want to be at least Top 10 at Christmas

Neil Hughes

What About Us secured five weeks at No.1 on the UK airplay chart and remains in the singles chart Top 10 after nine weeks. Peaking at No.3 on the singles chart, the single has sold 309,703, according to the OCC.

The title track, a co-write with Jack Antonoff, was released last month. It has also emerged that the album features a collaboration with Eminem on Revenge. 

“It’s huge, the amount of noise when news gets out around who that is will make a huge impact,” said Hughes.

Subscribers to Music Week can read the full interview here. To subscribe and never miss a big music industry story click here.

You can watch the video for Pink's What About Us below 

 

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