'This will definitely help': Wolf Alice braced for Mercury impact

Andre Paine

Dirty Hit founder Jamie Oborne has told Music Week that Wolf Alice’s Hyundai Mercury Prize win is “really special” as the label makes a big push to capitalise on the victory.

Wolf Alice were popular winners on the night – but Oborne admitted he was in “shock” when the indie rock band emerged triumphant.

“They represent integrity and commitment to their form,” he said. “It’s not often the best record wins – and I definitely think they had the best ...

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