'We're definitely looking at more K-pop moments': Biz set for BTS effect

Andre Paine

The biz is bracing itself for a new wave of K-pop in the wake of the BTS “phenomenon” that has hit the UK.

The Korean boy band sold out two shows at The O2 last week and staged a media blitz. As well as an appearance on BBC One’s Graham Norton Show, there was widespread media coverage – rare for a non-English-speaking act.

“I’ve not been surprised because it’s obviously a huge phenomenon,” Phil Bowdery, executive president, European touring, told ...

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