This week in Making Waves, it's the new pop sound of Molly Rainford...
KEY TRACK: Long Run
LABEL: Molly Rainford/AWAL
MANAGEMENT: SB Management & San Remo Management
WHO: Meet 18-year-old pop newcomer and East London Arts & Music college student Molly Rainford.
WHAT: Pop radio gold, with the DNA of noughties R&B (think Destiny’s Child) coursing through its veins.
HAVE I SEEN MOLLY BEFORE?
Are you a fan of Ant, Dec, Simon Cowell, Amanda Holden, David Walliams or big red ‘X’ buzzers? Did you pay attention to primetime ITV in 2012? If so, then you may well have caught Molly singing on Britain’s Got Talent, where she reached the final.
WHAT’S HAPPENED SINCE?
After an initial deal with Sony ended, Molly has been developing her sound and working to replace buzzers with buzz. Co-written with Plan B, new single Long Run is her best track yet by far.
AND WHAT’S NEXT?
More singles and an EP are in the works. Rainford plays Liverpool Sound City next month.