A host of staff from Rough Trade Records have been working in a West End shop in the run-up to Christmas.
Staff from the label, along with members of Beggars Group's central team have volunteered their time to work in Choose Love's shop just off Carnaby Street in London.
The charity is raising money for refugees by selling products that are then donated to those in need.
Last year the charity raised nearly £1 million 'selling' items like tents, clothes, medical supplies and sleeping backs. Fashion designer Katherine Hamnett has also created merchandise for the charity, adapting her 'Choose Life' slogan t-shirt which was made famous by Wham! on Top Of The Pops in 1984.
The shop is also raffling off a sculpture by Banksy.
Along with donating time to work in the shop, the record label have also managed to convince a series of artists to take part with Jarvis Cocker and Baxter Dury among those who have DJed at the shop in Foubert's Place.
"We were approached by the charity to donate something for the shop, so with Rough Trade's shop origins we thought let's help out and get behind the tills," a spokesperson for Rough Trade Records said.
"It was a fun day and it was great to have Baxter and Jarvis along too. Anything that gets people through the doors before Christmas is great."
For more information visit www.choose.love.
