Coalition Talent, the London-based live booking and entertainment agency for DJs, live acts and celebrities, has formed a joint venture with Ministry of Sound.
As well as sharing resources and expertise, they will develop a range of live events and brand partnerships. Ministry of Sound's events team is set to relocate to Coalition Talent’s central London offices.
Coalition Talent’s roster includes Radio 1 DJ Nick Grimshaw, Pixie Lott, Charli XCX (DJ bookings) and Trevor Nelson. The company has recently been expanding to focus on building entertainment brands.
Recent projects have included Coffee House Sessions, Pure Music Live and the Just Can't Get Enough 80s club night joint venture with BBC Radio 2 presenter Sara Cox.
Guy Robinson, CEO of Coalition Talent, said: “I couldn't be more proud to enter into this joint venture with Ministry of Sound. This iconic brand has been a huge part of my journey in the music industry, from working with them on talent through to more than a few lost nights at the club! We look forward to welcoming the Ministry of Sound events staff into our brilliant team here at Coalition, our joint focus will be to maximise opportunities for their current offering, and develop additional products to reach new markets, as well as more extensive partnerships with touring DJs and live artists.”
Jonathan Bevan, CEO of Ministry of Sound, added: “We are delighted to be launching this new partnership. Ministry’s brands and reputation coupled with Coalition’s talent relationships, expertise and newly expanded team will deliver a whole new range of world class music events.”
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