Desperados lager to host own stages at Parklife, Boardmasters and Freeze festivals

Owned by Heineken, the Desperados brand has tasked the two agencies to develop a experiential and digital communications platform, designed to connect the Desperados community and encourage them to share their experiences.

Marketing agency Space will work on sponsorship of three UK music and sports festivals which will see Desperados hosting its own stage at Parklife Weekender in Manchester (June 9 - 10), Relentless Boardmasters in Newquay (August 10 - 11) and Relentless Freeze in Battersea, London (October 26 - ...

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