Back in 2009 the snack brand developed an innovative augmented reality experience that provided visitors to wwwdoritoslatenight.com with a virtual live music performance from Blink 182 and Big Boi.

The new 2010 campaign is centred around the debut release of the track Who's That Chick? by David Guetta featuring Rihanna. The online promotion uses 360? camera technology, enabling fans to interact, manipulate and direct the accompanying music video by holding special-edition bags of Doritos in front of a web cam.