Island partners with mflow to launch Lauren Pritchard

Pritchard's four-track Jackson Sessions EP is available to mflow users free of charge ahead of its full commercial release on 26 April.

The site will promote the release via a 'pro-profile' section and the wider marketing around her release and UK tour will point people back to the mflow promotion.

Mflow is currently in beta and will launch publicly in April. It works by rewarding users who promote tracks to other users. When someone downloads a recommended track, the recommender ...

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