MIDEM: Angry Birds maker learnt from music industry's 'terrible' anti-piracy efforts

Rovio chief Mikael Hed said that the company had made great strides since deciding to view its user base as 'fans' rather than 'customers'.

"We have some issues with piracy, not only in apps, but also especially in the consumer products," he said, reports The Guardian.

"There is tons and tons of merchandise out there, especially in Asia, which is not officially licensed products."

He added: "We could learn a lot from the music industry, and the rather terrible ways ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...