Customer Satisfaction: Inside The Rolling Stones' merch empire

James Hanley

Running hand-in-hand with The Rolling Stones gigantic touring business is a lucrative merchandising empire.

Bravado, the global music merch division of Universal Music Group, has an exclusive deal with the band and was the official merchandise partner for The Rolling Stones Exhibitionism store at London’s Saatchi Gallery in 2016.

All products featured the band’s iconic tongue and lip logo, which was designed by John Pasche in the early ‘70s and is widely considered to be the greatest band logo of ...

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