analysis

Charts analysis: Sheeran and Bieber soar to singles summit

With combined UK track consumption of more than 73m between them hitherto, it is no surprise that Ed Sheeran (44,944,052 sales) & Justin Bieber (28,174,774) make a scorching No.1 debut with their collaboration, I Don’t Care.   Smashing its way to ...

Charts analysis: Pink perches at No.1 in low sales week

Hurts 2B Human spends its third straight week at No.1 for Pink, matching the February/March reign of Ariana Grande’s Thank U, Next as the lengthiest by a 2019 release – but it does so on consumption of just 11,582 units (including 2,617 from sales-equivalent streams). That’s the fifth lowest tally to top the chart in the 489 weeks that have thus far elapsed in the 2010s, surpassing only the 7,948 sales Blossoms’ eponymous second album spent on its second and last week at No.1 in 2016; the 9,578 copies that Rihanna’s Talk That Talk sold on its return to pole position in 2012; the 10,892 copies that Lumineers’ Cleopatra sold to secure the lowest tally for a No.1 debut in 2016; and the 11,436 copies that PJ Harvey’s The Hope Six Demolition Project sold as it opened at No.1 in 2016. It is also the fifth lowest level for a No.1 in the 1,011 weeks of the 21st century – in the 522 weeks of the 2000s, the lowest No.1 sale was 22,437 by Doves’ The Last Broadcast in 2002. David Coverdale has left Whitesnake on three occasions, but is the only original member in the current incarnation of the once wholly British rock veterans, whose ranks now also includes Americans and an Italian. The 13th studio album to bear the Whitesnake name, Flesh & Blood, is their follow-up to 2015 No.18 release The Purple Album, and opens at No.7 on sales of 4,894 copies. Including hits and live releases, it is their 19th Top 75 album and their 10th Top 10 album, securing their highest chart position since 2008, when Good To Be Bad also reached No.7. Interest in Ed Sheeran’s 2017 smash Divide was piqued by the release of his brand-new Justin Bieber collaboration, I Don’t Care, which debuts atop the singles chart. Consumption of Divide grew 17.60% week-on-week, with its resultant 14-8 jump (4,801 sales) restoring it to the Top 10 for the first time in 17 weeks, and providing its highest chart placing for 37 weeks. His earlier albums X (45-34, 2,192 sales) and + (92-64, 1,506 sales) also improve, achieving their highest chart positions for 32 and 17 weeks, respectively. The rest of the Top 10: When We All Fall Asleep, Where Do We Go? (3-2, 11,074 sales) by Billie Eilish, The Greatest Showman soundtrack (5-3, 8,742 sales), Bohemian Rhapsody (7-4, 6,187 sales) by Queen, Staying At Tamara’s (9-5, 5,501 sales) by George Ezra, What A Time To Be Alive (6-6, 4,982 sales) by Tom Walker, Father Of The Bride (2-9, 4,635 sales) by Vampire Weekend and Thank U, Next (10-10, 4,339 sales) by Ariana Grande. Falling out of the Top 10: The Balance (8-11, 3,952 sales) by Catfish & The Bottlemen and End Of The Suffering (4-122, 1,014 sales) by Frank Carter & The Rattlesnakes. A week after introductory single Homicide (feat. Eminem) reached No.15, Californian rapper Logic scores his fourth Top 20 album with Confessions Of A Dangerous Mind debuting at No.12 (3,845 sales). His previous highest charting set was the mixtape Bobby Tarantino II, which debuted and peaked at No.13 (6,018 sales) in March of last year. Two years to the week since his last album, This Old Dog, became his highest charting set, debuting and peaking at No.21 (3,861 sales), 29-year-old Canadian singer/songwriter Mac DeMarco’s follow-up Here Comes The Cowboy debuts at No.23 (2,961 sales). DeMarco’s first three albums failed to chart, though his subsequent eight song, 23-minute mini-album, Another One, secured his first Top 75 entry, reaching No.24 in 2015. Here Comes The Cowboys is the week’s No.1 vinyl album (1,103 sales) and cassette (88 sales). Also new to the chart: Gold (No.29, 2,593 sales), a 3CD, 60 song compilation by 1976 Eurovision champions Brotherhood Of Man, that brings their fifth chart album, more than 28 years after their fourth; Transform (No.49, 1,711 sales), the 13thstudio album by 64-year-old singer/songwriter/keyboards player Howard Jones, providing the 1980s hitmaker with his seventhcareer chart entry, his first of any kind since a 1993 compilation, his first with new material since 1989’s Cross That Line, and his highest since One To One, the last of his four consecutive Top 10 albums, which reached No.10 in 1986; and Swimming Lessons (No.58, 1,574 sales), the second chart album for London reggae band The Skints, and the follow-up to FM (No.51, 2015). Channel 5’s two-hour documentary Adele: In Her Own Words, attracted 1.1m viewers on first broadcast last Saturday (May 11) – a total which will be much higher when +1, repeat and on-demand viewing is factored-in. In its wake, all her albums make significant gains: 25 jumps 104-13 (3,804 sales), 21 leaps 122-26 (2,768 sales) and 19 re-enters the Top 200 at No.54 (1,601 sales). That’s 25’s highest position for 112 weeks, and 21 and 19’s highest position for 147 weeks. Now That’s What I Call Music! 102 spends its fourth straight week atop the compilation chart (12,054 sales), while returning to No.1 on the combined album chart. Overall album sales are down 1.33% week-on-week at 1,638,555, 4.91% below same week 2018 sales of 1,723,133. Sales-equivalent streams accounted for 1,158,110 sales, a record 70.68% of the total. Sales of paid-for albums are down 11.50% week-on-week at 480,445, 34.86% below same week 2018 sales of 737,548. For the sixth time this year, paid-for sales are at their lowest level since Kantar Millward Brown started compiling sales data for OCC in 1994, dipping below the 500,000 mark for the first time.

Charts analysis: Stormzy stays ahead of Lil Nas X

After racing to No.1 last week on consumption of 94,495 units – the highest of any single for 14 weeks – Stormzy’s Vossi Bop looked set to push on into six-figure territory this week but actually suffers a 10.42% dip in sales to 84,646 (including 78,386 sales-equivalent streams) and has its lead over former incumbent Lil Nas X squeezed. Stormzy’s victory margin last week was 13.33% but the downturn in support for Vossi Bop is higher than that suffered by Lil Nas X’s Old Town Road, which remains at No.2 on consumption of 80,659 units, seeing Stormzy’s margin reduced to 4.94%. The highest of 11 new entries to the Top 75 is Hold Me While You Wait, which instantly becomes the fourth Top 75 entry and second Top 10 hit from Scottish singer/songwriter Lewis Capaldi’s upcoming full-length debut album, Divinely Uninspired To A Hellish Extent. Surging to a No.4 debut on consumption of 57,614 units (including the week’s top tally of 9,866 paid-for sales) it is kept out of the top three by his own Someone You Loved, which spent seven weeks at No.1 earlier this year, and which recovers 4-3, while increasing sales 9.50% week-on-week to 65,525 to avoid falling into ACR a week hence. Its total consumption to date, of 948,747 units, includes 918,377 in 2019, making it the biggest seller of the year to date. A third Capaldi title, Grace, climbs 28-25 (19,307 sales) on its 11th straight week in the 20s, 10 weeks after peaking at No.21, while a fourth, Bruises – his 2017 debut single which reached a new peak of No.49 last week – disappears from the chart under OCC regulations that limit a primary artist to three songs on the chart but would otherwise be in the Top 40 for the first time at No.35 (13,227 sales). If I Can’t Have You is Shawn Mendes’ first new track of 2019, and opens at No.9 (36,366 sales) to become the 20 year old Canadian’s 11th hit and sixth Top 10 single. The rest of the Top 10: Bad Guy (6-5, 53,716 sales) by Billie Eilish, Piece Of Your Heart (5-6, 52,964 sales) by Meduza feat. Goodboys, Me! (3-7, 45,948 sales) by Taylor Swift feat. Brendon Urie, SOS (7-8, 40,582 sales) by Avicii feat. Aloe Blacc and Just You And I (8-10, 34,230 sales) by Tom Walker.   Keisha & Becky (9-11, 31,826 sales) by Russ & Tion Wayne and Location (10-12, 30,795 sales) by Dave feat. Burna Boy shuffle out of the Top 10. Rapper Logic’s new album, Confessions Of A Dangerous Mind dropped on Friday (May 10), and from it comes his fifth hit single Homicide, which debuts at No.15 (28,500 sales). The track also features Eminem, who has now had 37 Top 20 hits, and 54 Top 75 entries.   Hardy Caprio has his fifth hit and DigDat his third as the London rappers’ Guten Tag collaboration debuts at No.18 (24,248 sales). Manchester grime artist/rapper Bugzy Malone is into the Top 75 for the fourth time but into the Top 40 for the first time with M.E.N. II (94-34, 13,263 sales), on which the topics of conversation include salsa, pelicans and elephants. As its title suggests, it is a sequel to his 2015 single M.E.N., which failed to make the chart but which has racked up consumption of 279,064 units to date. Billie Eilish scores her eighth hit in all and sixth from current album When We All Fall Asleep, Where Do We Go? with You Should See Me In A Crown, which debuts at No.60 (7,909 sales) some 42 weeks after release and despite the fact its sales have fallen five weeks in a row. Wish You Were Gay – which was No.35 last week, completing Eilish’s allotment of three hits as primary artist – falls into ACR and makes a swift departure from the chart, allowing You Should See Me In A Crown to become her tertiary title. Also new to the chart: Wild (No.41, 11,387 sales), the seventh hit for London rapper MoStack; Joy (No.49, 9,932 sales), the second taster from London band Bastille’s upcoming album Doom Days, following the title track, which opened at No.65 last week but now vacates the chart; I Could Get Used To This (No.67, 6,845 sales), the seventh hit for Becky Hill and the first for London DJ Weiss; Paradise (No.69, 6,691 sales), the third hit for US singer/songwriter Bazzi; and 3 Nights (No.74, 6,320 sales), the introductory hit for rapper/songwriter Dominic Fike from Florida.   Sixteen became Ellie Goulding’s 21st Top 40 hit last week, and continues its upward momentum, climbing 36-31 (16,140 sales). There are also new peaks for: Late Night Feelings (56-47, 9,964 sales) by Mark Ronson feat. Lykke Li and Truth Hurts (67-59, 7,987 sales) by Lizzo. The RSPB’s charity birdsong single Let Nature Sing dives 1-19 (2,543) on the paid-for downloads list but now debuts atop the CD singles chart (4,540 sales). It falls 18-63 (7,409 sales) on the overall singles chart.    Released today, Crave (feat. Swae Lee) is the third track to be pulled from Madonna’s upcoming album Madame X – but the first two have thus far failed to make the Top 75. Introductory track Medellin (a collaboration with Maluma) reached No.87 a fortnight ago before falling out of the chart, while I Rise – issued 3 May – failed to secure enough support to chart at all this week. Medellin peaked at No.20 on the radio airplay chart last week and is still climbing the TV airplay chart, where it moves 128-61 in the latest frame. Overall singles sales are down 1.39% week-on-week at 17,845,792, 0.66% above same week 2018 sales of 17,728,100. Paid-for sales are down 4.56% week-on-week at 738,192, and are 24.49% below same week 2018 sales of 977,632. They are below same-week, previous-year sales for the 301st week in a row.

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