Four grime branding deals that changed the biz


Stormzy is one of Adidas’ brand ambassadors, collaborating with Japanese designer Nigo on their autumn ’15 collection, Three Stripes. In 2017, Stormzy starred in a second ad alongside Snoop Dogg.


Skepta is known for his many brand collaborations. Most notably, last year he was announced as the new face of Uniqlo’s This Way To Utopia campaign. Skepta also released his own Nike Air Max shoe.


In 2012, Kano was made the face of the Mercedes Benz A-Class ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.

Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...