Four grime branding deals that changed the biz

STORMZY/ADIDAS

Stormzy is one of Adidas’ brand ambassadors, collaborating with Japanese designer Nigo on their autumn ’15 collection, Three Stripes. In 2017, Stormzy starred in a second ad alongside Snoop Dogg.

SKEPTA/UNIQLO

Skepta is known for his many brand collaborations. Most notably, last year he was announced as the new face of Uniqlo’s This Way To Utopia campaign. Skepta also released his own Nike Air Max shoe.

KANO/MERCEDES

In 2012, Kano was made the face of the Mercedes Benz A-Class ...



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