Four grime branding deals that changed the biz

STORMZY/ADIDAS

Stormzy is one of Adidas’ brand ambassadors, collaborating with Japanese designer Nigo on their autumn ’15 collection, Three Stripes. In 2017, Stormzy starred in a second ad alongside Snoop Dogg.

SKEPTA/UNIQLO

Skepta is known for his many brand collaborations. Most notably, last year he was announced as the new face of Uniqlo’s This Way To Utopia campaign. Skepta also released his own Nike Air Max shoe.

KANO/MERCEDES

In 2012, Kano was made the face of the Mercedes Benz A-Class ...



Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start free Trial

Register for a Music Week trial to access this article. Sign up today and you will receive:

  • 4 weeks access to news, features and chart analysis
  • 4 Digital issues of Music Week
  • The Music Week app
  • Tailored email news alerts
Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...