Music Week analyses the key ad spots at World Cup 2018...
SPOT: Love It, Live It
ARTIST: Major Lazer
TRACK: Light It Up (feat. Nyla & Fuse ODG) (Remix)
MASTER: Mad Decent
AD AGENCY: PepsiCo
The earliest of the major World Cup spots, this has been on screens in more than 60 countries for a little while now, but expect airings to increase as the tournament heats up. A crisp, clean ad boosted by photography from ...
Register for a Music Week trial to access this article.
Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.Start your free trial