From Russia with sync: The biggest syncs of World Cup 2018

Ben Homewood

Music Week analyses the key ad spots at World Cup 2018...

PEPSI MAX
SPOT: Love It, Live It
ARTIST: Major Lazer
TRACK: Light It Up (feat. Nyla & Fuse ODG) (Remix)
MASTER: Mad Decent
PUBLISHER: Kobalt
AD AGENCY: PepsiCo

The earliest of the major World Cup spots, this has been on screens in more than 60 countries for a little while now, but expect airings to increase as the tournament heats up. A crisp, clean ad boosted by photography from ...





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