The party started in 2010 for London Warehouse Events, a promotions company run by founders/directors Alice Favre, Paul Jack and Will Harold.
Bookings expert Harold and marketing and partnerships head Jack were working together at Matter, the Fabric-operated club located within London’s O2 Arena. Their story began like many of the best nights out do.
“It was an accident, I suppose,” Harold begins. “I was doing bookings at Matter, and when it closed Paul and I got together to move ...
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