Reed MIDEM has announced that Alexandre Deniot is joining the company as director of the annual MIDEM event.
Deniot brings over 15 years of industry experience to the role, having previously served at Universal Music Group, most recently as business development director for UMG’s Paris- based digital division. Over the past two years he spearheaded the development of Universal Music’s digital services in emerging markets, specifically in Africa.
“Alexandre’s career at Universal Music Group has seen him acquire expertise that include team management, business development, multi-channel, international sales, strategy planning and implementation, e-business and digital media,” said Jérôme Delhaye, director of Reed MIDEM’s entertainment division. “These skills will be of particular importance as we move to develop Midem. His arrival confirms Reed MIDEM’s commitment to growing Midem and serving the various stakeholders within the music ecosystem.”
Commenting on his appointment, Deniot added: “This is an exciting time to join the Midem team. Midem has faced the same challenges as the global music industry. That industry shows clear signs of a return to growth, driven by increasing digital revenues and a spread of the digital footprint in such high-potential markets as China and the African continent. Midem has the foundations to grow again, in line with the music ecosystem.
“It is resolutely international, resolutely business-oriented and resolutely committed to innovation. And when you take into consideration its commitment to nurturing new talent via the Midem Artist Accelerator programme, it’s clear to see the potential of Midem in this ‘return to growth’ period for the industry.”
Midem 2017 will take place in Cannes, France from June 6-9.
