Prince's Estate have agreed an exclusive worldwide merchandise agreement with Universal Music Group-owned Bravado.
The leading merchandise and brand management company will work closely with the Estate to manage retail and licensing endeavours for Prince's brand.
"I’m thrilled the Estate has chosen Bravado to represent Prince," said the firm's CEO Mat Vlasic. "As the leading global provider of consumer, lifestyle and branding services to artists, Bravado will bring passion and energy to working with the Estate to create unmatched opportunities and ensure Prince continues to thrill fans and impact culture around the world.”
Charles Koppelman and L. Londell McMillan, entertainment experts hired by the court-appointed temporary special administrator of the Prince Rogers Nelson Estate to secure business agreements, added: “We are very happy Bravado will be the worldwide exclusive merchandise company for Prince, whose fans around the world will soon have new exciting opportunities to connect with their favorite artist. We have full confidence that Mat and his team at Bravado will help support Prince’s legacy and artistic expression for generations of fans to come.”
During a career spanning four decades, the Purple One sold more than 100 million albums worldwide, making him one of the most successful artists of all time. He was inducted into the Rock and Roll Hall of Fame in 2004, his first year of eligibility.