Shania Twain is set to feature as an in-game character within Home Street, a new free mobile game from London-based company Supersolid.
Twain, who scored a UK No.1 with comeback album Now last month, will appear in Home Street and engage virtually with fans during November.
Supersolid has partnered with Twain and Universal Music Group Nashville to secure the singer as the game’s first guest character.
Twain’s in-game character will lead players through stories, two music videos from Now will play on a special billboard within the game and players will be able to purchase outfit items and an interactive guitar for their own characters. Twain will also participate in a special in-game Q&A where players can submit questions for her to answer.
Ed Chin, CEO Supersolid, said: “Shania Twain is an incredibly exciting guest star to launch our first partnership with. Her long list of awards and achievements reflect her extraordinary success and popularity across all countries and cultures globally. We are sure this will only continue to grow with her brilliant new album Now and are delighted to have her as a part of our Home Street community.”
Home Street’s monthly partnerships will integrate real-world culture directly into the game through celebrities, films, books and design.
Twain plays her first UK tour in 13 years next autumn.