Swedish song data management platform Auddly has added PRS For Music and US collection society ASCAP to its global network of affiliates. The partnerships will focus on the issue of incomplete or conflicting metadata, which can affect payment of royalties.
Auddly, co-owned by songwriters Max Martin and ABBA’s Björn Ulvaeus, has entered into an agreement for technical and structural collaboration on copyright data with both the collection societies, in addition to its collaboration with Swedish society STIM.
“The industry must work together to shape a transparent future with a functional data flow,” said CEO Niclas Molinde (pictured with Martin and Ulvaeus). “We are excited to continue our mission in collaboration with these leading organisations in an ever-expanding network of the most prominent players, now well on our way to unlocking the future of a sustainable music industry to the benefit of all music creators.”
Karen Buse, executive director of membership and international, PRS For Music, added: “PRS For Music has been working with partners to develop new models that establish gold standard authoritative copyright data in a world of multi-territory licensing and high volume transaction processing and we were delighted to support Auddly in this endeavour. Auddly has real potential in the revolution that is taking place in the industry, offering a new tool to address the data challenges that processing in the online era brings. It will ultimately enable the release of greater value for rightsholders, negating some of the effort involved in correcting errors and resolving disputes.”
Auddly is part of the not-for-profit, Stockholm-based Music Rights Awareness Foundation, which aims to enhance the songwriter’s position in the music industry by providing technological assistance and education.
The organisation estimates that more than 20% of all publishing revenue from digital consumption is lost due to insufficient song metadata. Auddly enables music creators to register their rights by easily logging all data connected to their songs as they are created, from inception to release.