Twitter, Coca-Cola and Global have announced a partnership to stream Capital's Jingle Bell Ball (December-8-9).
Video from the event, which takes place at London's O2 Arena, will be available via the social platform for the first time.
The sold out shows – which feature David Guetta, Rita Ora, Ellie Goulding, Liam Payne, Anne-Marie, Olly Murs, Jonas Blue, Rak-Su, James Arthur and Halsey on the opening night, and Little Mix, Jason Derulo, Jess Glynne, Zara Larsson, Clean Bandit, Cheryl, Sigala, Years & Years, Jax Jones and Mabel on the second – will be available in the UK via @capitalofficial from 6pm each day.
Streams of live performances will also appear on Capitalfm.com and via Global Player and via the Capital app.
“It’s fantastic to partner with one of the biggest social platforms in the world to bring Capital’s Jingle Bell Ball with Coca-Cola to Twitter for the first time," said Global's director of digital James Hickman.
"Capital’s Jingle Bell Ball with Coca-Cola is always a sell out event so this is a great opportunity to share this world class show featuring an amazing line up of artists with even more music fans across the UK.”
Earlier this year Global launched its own awards to accompany its Summertime Ball and Jingle Bell Ball live offerings.