Google has unveiled an updated version of its music streaming service Google Play Music.
Beginning this week on Andorid, iOS and online, the new service is rolling out across 62 countries and uses technology to work out the type of music users like and then mixes in data on location, activity and weather along with hand-picked playlists.
Google Play has stepped up its recommendations technology based on its understanding of users’ lifestyle and habits. If listeners set their preferences accordingly, it will push workout playlists when users are exercising, or sunset playlists as the sun goes down.
The new technology features a brand new home screen that ensures music listeners engage with most is always pushed to the top of the screen. What that content is depends on Google’s team of curators, who make choices based on individual user habits. Google have also revealed details of an offline playlist, which is based on users’ recent listening and will be available whenever their phone loses signal, even if the tracks have not been previously downloaded.
The news comes as Amazon launches its own streaming service Amazon Music Unlimited, which is now available in the UK.