Music Week Tech Summit preview: 3rd Space Agency's Andrew Melchior talks Björk's Digital Tour

Music Week Tech Summit preview: 3rd Space Agency's Andrew Melchior talks Björk's Digital Tour

3rd Space Agency founder Andrew Melchior has spoken to Music Week about his work with Icelandic superstar Björk ahead of this week's hotly-anticipated Music Week Tech Summit Together With O2.

Melchior, who acted as technical advisor on the immersive VR exhibit Björk Digital, will be appearing at the “Just how will blockchain change the music biz?” session at the Summit, which takes place at The O2 in London on Wednesday, September 26. Click here for the full preview. For registration, head to musicweektechsummit.com.

“Björk, James Merry, Björk's creative collaborator, Derek Birkett, her manager and head of her label One Little Indian Records, and myself, set out to jointly explore and understand how to creatively and technically help Björk to translate her music and bold visions into the emerging immersive media format of virtual reality,” said Melchior.

With a track record for experimenting in digital media, Melchior produced the singer’s first VR album Vulnicura in 2015.

“Björk created the Stonemilker 360 piece with the brilliant director Andrew Thomas Huang on Grötta Beach in Iceland in 2015,” he said, “The experience was premiered at MOMA PS1 as the first ever MOMA VR exhibit that year, just using some iPhones with great headphones and custom viewing headsets.”

The video put the user on an Icelandic beach, with Björk singing to them.

“Since then we have spent the last three years creating another additional five innovative pieces with a selection of brilliant directors and technology partners,” added Melchior. “The experience were individually premiered on the highly innovative Björk Digital Tour, which has so far been experienced by over 250,000 visitors across the world.”

Melchior said the full Vulnicura live album will be released on all VR platforms before Christmas via One Little Indian. 

“It features a selection of amazing emotionally linked Icelandic landscapes and the highest quality immersive audio playback possible in this emerging medium,” he said. 

Click here to read Music Week's interview with Tech Summit speaker Alex Luke, Amazon Music's global head of content and strategy.

For Music Week Tech Summit sponsorship opportunities that will connect you to digital innovators contact: ryan.odonnell@futurenet.com

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