Sammy Andrews on how her new digital agency will transform the biz

Daniel Gumble

Digital specialist Sammy Andrews has told Music Week the music industry still has a lot to learn when it comes to capitalising on digital data, following the launch of her new company Deviate Digital.

Having stepped down from her role as director at data and analytics firm Entertainment Intelligence, Andrews will now look to provide a full 360 digital service for the music biz.

She remains on the EI board as a non-executive director. She has also spent time working ...

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