Skill up: Labels ask Alexa to create 'deep connection' with fans

Andre Paine

Artists and labels are increasingly embracing Alexa Skills voice technology for campaigns as Amazon-powered devices hit the milestone of 100 million sales globally.

Michael Bublé is the latest artist to release an Alexa Skill, which uses a specific phrase to launch content. Bublé Daily, Warner Music UK’s first move into the voice technology, went live in 11 territories on January 14.

Sebastian Simone, head of digital at Warner Bros UK, is aiming for “hundreds of thousands” of fans experiencing Bublé ...

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