SoundMachine partners with Napster for retail-focused music service

SoundMachine partners with Napster for retail-focused music service

SoundMachine has partnered with Napster in creating Business Premium, a new music subscription service providing improved branded music streaming to businesses.

The service blends SoundMachine’s music subscription service for businesses with Napster’s powerful music programming technology and catalogue. Business Premium adds new features to Soundmachine’s in-store music platform such as hundreds of new listening stations, and the option of now creating your own station. 

SoundMachine co-founder and CEO Matteo Luppi (pictured) said: “With Business Premium powered by Napster, SoundMachine is bringing the richer consumer experience that clients are used to in their personal lives into a business context. Napster’s capabilities perfectly complement our own, and they have been a fantastic partner throughout the development process.”

Large and small retailers, restaurants, spas and other companies looking to enhance their physical space can now purchase the service in the US, Canada, Spain, with more territories to be added.

Bill Patrizio, president and CEO of Napster, said: “We’re excited to partner with SoundMachine to provide its customers with enhanced experiences leveraging Napster’s world-class programming, editorial and delivery platform. Music is a powerful force that can form an unbreakable bond between a listener and a moment, mood, or location. With Business Premium, we are putting that power to work on behalf of businesses and customers around the world.”

Streaming is available for the service on any tablet or computer, of the iOS app on mobile, in addition to SoundMachine’s dedicated player hardware, or third-party devices such as Sonos.

By Allison Miller 

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