Spotify launches in the Middle East and North Africa, increases global footprint to 78 markets

Spotify launches in the Middle East and North Africa, increases global footprint to 78 markets

Today (November 14) Spotify  has confirmed it has launched its service in 13 new markets in the Middle East and North Africa (MENA), taking Spotify’s global footprint to 78 markets in total. The new markets covered are: AUAE, KSA, Kuwait, Oman, Qatar, Bahrain, Algeria, Morocco, Tunisia, Jordan, Lebanon, Palestinian Territories, Egypt.

Spotify is launching in MENA with a fully Arabic user experience, offering music fans the best of local and international music, and a wealth of locally-curated playlists, including Today’s Top Arabic Hits, Oriental Chill Vibes, and Arabic EDM. Users in MENA can enjoy Spotify for free, or can subscribe to Spotify Premium for the ultimate Spotify experience.

Speaking about the launch, Cecilia Qvist, Spotify’s global head of markets said: “I am super excited to share with you that, from today, Spotify is now available across the Middle East and North Africa. Spotify is launching in MENA with a full Arabic service, dozens of locally-curated playlists for every mood and moment, and access to a full catalog of millions of songs, for both our free and premium users. Music fans will also enjoy Spotify’s personalised music recommendations from day one, which will help them to enjoy, discover and share new music from both local and international artists simply and easily.”

In other Spotify news, today also sees the launch of Spotify’s Arab Hub, providing a home for Arabic music on the platform. The move is part of its Global Cultures initiative, following the recent launches of the Latin hub and Afro hub.

Earlier in the week, Spotify announced its new app was being made available to to its users on Apple Watch. The new app allows users to enjoy an improved experience with better control and the ability to seamlessly connect to your speakers or devices.

 
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