It’s D-Day for Spotify: the world will be watching as the streaming giant launches its IPO today (April 3) on the New York Stock Exchange.
The music business will be busy debating whether the decision has paid off in the days, weeks and month ahead. But there’s no doubt that Spotify has transformed the industry over the last decade. Of all his many visionary pronouncements, CEO and co-founder Daniel Ek’s claims for the impact of Spotify are probably justified. Here, Music Week looks back at the company’s milestones in a decade of soaring streaming growth…
Spotify launched in Stockholm, Sweden. Announces licensing deals with major music labels.
Spotify opens public registration for paid and free tiers in the UK.
Hits one million paid subscribers across Europe.
Hits two million paid subscribers.
Spotify launches in the US.
Radiohead’s Thom Yorke removes solo and spin-off projects from Spotify, saying the platform is bad for new artists.
Acquires music intelligence company The Echo Nest.
Hits 10 million subscribers
Taylor Swift pulls her catalogue from the service.
Hits 20 million subscribers.
The Beatles entire discography is made available on Spotify and other streaming platforms.
International billboard campaign launched with adverts that humorously mocked users’ listening habits.
Taylor Swift returns to Spotify.
Hits 140m users and 60m subscribers.
Some of Thom Yorke’s albums return to Spotify.
Wixen Music Publishing sues Spotify for allegedly using thousands of songs without the proper licence.
Files for direct listing on the New York Stock Exchange.
Taylor Swift releases exclusive video for Spotify.
By Allison Miller