YouTube has unveiled a revamp to its charts service, promising to showcase the success of a range of artists from “emerging stars to perennial chart-toppers”.
The news comes ahead of the upcoming relaunch of YouTube’s paid subscription service.
YouTube’s redesigned charts platform is housed at a new location, YouTube.com/charts, and has expanded to cover 44 different countries, including America, Germany, Japan, Brazil and Japan.
The biggest change is the addition of a new Trending Chart, which will be updated multiple times each day and gauge the new music users are consuming.
Existing charts for Top Songs, Top Artists, and Top Music Videos have also been updated.
Candice Morrissey, head of music partnerships, EMEA, commented: "YouTube Charts are a reflection of the most diverse platform for music content in the world. The YouTube platform is a powerful source to gauge the popularity and velocity of a song or video, so we're excited to showcase the success of artists, whether they are emerging stars or perennial chart toppers."
The new Trending Chart represents YouTube’s “first dedicated external signal of the most viewed new music on the platform. Top Songs collates views of all versions of a particular track (including the official music video, official song used in user generated content and lyric videos) and is updated weekly.
YouTube Charts are a reflection of the most diverse platform for music content in the world
The Top Artists list collects the most popular artists on YouTube, based on the total views of their entire output, encompassing official music videos, official song user generated content, official live performances, remixes, lyric videos, album tracks, and collaborations. It is also updated weekly.
YouTube’s Top Music Videos rundown is also updated weekly and shows the most-viewed official music videos on the platform.
YouTube charts boasts more than 1.8 billion global monthly users.
Dua Lipa’s New Rules reached 1 billion YouTube views earlier this year, dovetailing with the singer’s BRIT Awards triumph and increasing chart impact. Lipa’s collaboration with Calvin Harris is currently at the top of the singles chart, with 364,966 sales to date (OCC).
Earlier this year, YouTube’s global head of music, Lyor Cohen, outlined his vision for the platform at SXSW, saying, “breaking artists is my drug”.