Looking for another sign that YouTube Music is mixing it with the established streaming services? Here it is: Google’s late-entrant to the subscription market is now offering cheap rates to students.
The student subscription has long been a key weapon in the sales and marketing arsenal of streaming’s big two, Spotify and Apple Music. And now YouTube has launched a student tier that will get you YouTube Music Premium for just $4.99, and YouTube Premium for $6.99 – although students who sign up by January 31, 2019 can lock in the full YouTube Premium service for just $5.99. The standard rates are $9.99-per-month for YouTube Music Premium and $11.99 for YouTube Premium.
At the moment the rates are only available to full-time students at accredited colleges and universities in the US, although it will expand to more countries in the future.
It’s the latest move from YouTube, which launched its long-awaited subscription service earlier this year and, according to UK label sources, has made an impressive start amongst UK consumers.
* To read about the real “unintended consequences” of YouTube’s Article 13 row, click here.