A-List Management's John Woolf on managing Wiley's wild ride to the top

George Garner

What do you call it, garage? What do you call it, urban? What do you call it, two-step?” So goes the chorus to Wot Do U Call It?, the third track on Wiley’s 2004 debut album Treddin’ On Thin Ice.

As much a line in the sand as it was a song, it heralded the ascension of a new sound within UK music. “The eskimo sound is mine,” he rapped, “recognise that it’s mine.”

The world has learned to recognise. ...

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