"Alexa, what's next for Amazon Music?": UK director Paul Firth talks streaming ambition

George Garner

These days it seems there’s nothing that Alexa can’t do. Amazon’s ubiquitous voice control assistant can help you with everything from your shopping to your workout and your Uber request. Hell, as of September this year you can even find Alexa in select microwaves, should the notion of actually pressing a button seem a bit too 2017 to you.

And then, of course, there’s the big draw: her compatibility with Amazon Music Prime/Unlimited accounts – via Echo, Echo Dot and ...

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