Music video is at the heart of the industry’s ongoing ‘value gap’ debate, with YouTube most commonly on the opposition benches.
The key questions revolve around whether or not music videos, and the platforms on which they are shown, exist as valuable promotional tools, for which labels and artists should be grateful; or are simply another way of peddling copyrighted materials, for which labels and artists should be (more fairly) compensated.
The arguments can be traced back to ‘the MTV ...
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