Inside Atlantic's Ed Sheeran campaign

Mark Sutherland

With any big event – Christmas, giving birth, third albums by ginger singer-songwriter superstars – it’s the waiting that kills you. And, for the music industry, the imminent arrival of Ed Sheeran’s ÷ album is surely like December 25 and a longed-for new arrival all rolled into one.

Atlantic Records, led by Ben Cook in the UK, has expertly stewarded Sheeran to this superstardom.

His 2011 debut + has sold 2,153,796 copies, according to the Official Charts Company, while 2014’s ...

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