Inside Atlantic's Ed Sheeran campaign

Mark Sutherland

With any big event – Christmas, giving birth, third albums by ginger singer-songwriter superstars – it’s the waiting that kills you. And, for the music industry, the imminent arrival of Ed Sheeran’s ÷ album is surely like December 25 and a longed-for new arrival all rolled into one.

Atlantic Records, led by Ben Cook in the UK, has expertly stewarded Sheeran to this superstardom.

His 2011 debut + has sold 2,153,796 copies, according to the Official Charts Company, while 2014’s ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...