Inside Atlantic's Ed Sheeran campaign

Mark Sutherland

With any big event – Christmas, giving birth, third albums by ginger singer-songwriter superstars – it’s the waiting that kills you. And, for the music industry, the imminent arrival of Ed Sheeran’s ÷ album is surely like December 25 and a longed-for new arrival all rolled into one.

Atlantic Records, led by Ben Cook in the UK, has expertly stewarded Sheeran to this superstardom.

His 2011 debut + has sold 2,153,796 copies, according to the Official Charts Company, while 2014’s ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start free Trial

Register for a Music Week trial to access this article. Sign up today and you will receive:

  • 4 weeks access to news, features and chart analysis
  • 4 Digital issues of Music Week
  • The Music Week app
  • Tailored email news alerts
Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...