Positiva at 25: The full story of an iconic dance music label

Andre Paine

When a record label turns 25, it’s a reason to celebrate. But for Positiva it’s been one long party: the dance imprint has delivered the bangers that blew up in the clubs, on radio and, now, on streaming services.

From trance and drum and bass to Eurodance and EDM, it’s released huge tunes, scored 14 UK No.1 singles and steered DJs and producers such as David Guetta, Adam F and Jonas Blue to become successful recording artists.

But it’s always ...

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