The Aftershow: Kobalt's Willard Ahdritz

Mark Sutherland

The biggest change I’ve seen in the biz is…

“Globalisation. Music is global and you have to work that way. Today, almost everyone sees the opportunity in streaming, they see the billions of dollars coming in with a limited cost structure, but I’ve talked about it for years.

I said we’d go to 100 million subscribers and we’ll go to 300m, 400m in the near future, tripling the music industry. Before, [the business] was all piracy in emerging markets.

Now, ...


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