The Aftershow: Kobalt's Willard Ahdritz

Mark Sutherland

The biggest change I’ve seen in the biz is…

“Globalisation. Music is global and you have to work that way. Today, almost everyone sees the opportunity in streaming, they see the billions of dollars coming in with a limited cost structure, but I’ve talked about it for years.

I said we’d go to 100 million subscribers and we’ll go to 300m, 400m in the near future, tripling the music industry. Before, [the business] was all piracy in emerging markets.

Now, ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.

Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...