Direct hit: Townsend Music goes Stateside with Echo And The Bunnymen bundle

James Hanley

Direct-to-fan powerhouse Townsend Music has teamed up with indie icons Echo And The Bunnymen to roll out its D2C On Tour model across the Atlantic.

The Lancashire-based e-commerce firm has sold chart-eligible artist branded laminates containing unique codes for EATB’s upcoming album - assigned to either promo CD packages or artist-branded lanyards - at merch stands during the band’s US dates.

“The band had a US tour scheduled so it seemed like a good opportunity to take our D2C On ...



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