Direct hit: Townsend Music goes Stateside with Echo And The Bunnymen bundle
Direct-to-fan powerhouse Townsend Music has teamed up with indie icons Echo And The Bunnymen to roll out its D2C On Tour model across the Atlantic.
The Lancashire-based e-commerce firm has sold chart-eligible artist branded laminates containing unique codes for EATB’s upcoming album - assigned to either promo CD packages or artist-branded lanyards - at merch stands during the band’s US dates.
“The band had a US tour scheduled so it seemed like a good opportunity to take our D2C On ...
Login to access this article
To access this article you need to be a subscriber. If you are a subscriber login below.
Login NowSubscribe
If you have previously taken a trial you will need to subscribe to access this article.
Subscribe Now
