GM says digital strategy will carve niche for East West

Daniel Gumble

East West Records UK’s new general manager Angie Somerside has described 2017 as an “exciting time” for the label, in an exclusive conversation with Music Week.

Tasked with overseeing strategic campaigns for both new and established acts, Somerside brings a wealth of industry experience that spans over 13 years, having previously served at Sony Music and Red Bull.

“An inherent part of how we go forward as a label is getting the digital strategy right, optimising what we do and ...

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