Sony Goes 4th: Gracey leads major's creative 'evolution'

Andre Paine

Cassandra Gracey has spoken exclusively to Music Week about her ambitions to “make our artists count” in her role as president of the newly-created 4th Floor Creative Group at Sony Music UK.

The radical overhaul has seen the company’s creative departments merge into a new division of 60-plus staff that will provide an all-encompassing operation – comprising brands, sync, insight, creative and digital – aimed at enabling artists to effectively reach audiences in the streaming era.

Gracey has taken on ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...