Sony Goes 4th: Gracey leads major's creative 'evolution'

Andre Paine

Cassandra Gracey has spoken exclusively to Music Week about her ambitions to “make our artists count” in her role as president of the newly-created 4th Floor Creative Group at Sony Music UK.

The radical overhaul has seen the company’s creative departments merge into a new division of 60-plus staff that will provide an all-encompassing operation – comprising brands, sync, insight, creative and digital – aimed at enabling artists to effectively reach audiences in the streaming era.

Gracey has taken on ...

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