Executives from some of the nation’s leading country labels have backed a new CMA (Country Music Association) study showing that the genre is booming among UK millennials. And its evolving image appears to be one of the driving factors in its recent success.
The CMA’s study found that 47% of 18-24 year olds now identify as country listeners, with 50% of participants – a cross section of 800 Brits aged 18 and over – citing country music as one of ...
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