Coldplay and Bauer Media Group are set to collaborate next month by staging an intimate gig at the London Palladium.
Live music feeds and other exclusive multi-platform content is set for release across, magazine media, digital and TV.
The gig will also include a meet-and-greet for Bauer’s aid organisation Cash For Kids, a charity that aims to respond to the needs of children in local communities so they can ‘live life to the full and realise their individual potential’.
The gig will be broadcast live on Absolute Radio, Friday, November 11 at 8pm with Highlights to be broadcast on the Bauer City Network and Magic Radio.
The band, who recently performed to more than 350,000 fans at four sold out Wembley Stadium shows, will play songs from their album Head Full Of Dreams to 2,000 competition winners.
Coldplay tickets will be made available to listeners of Absolute Radio and Magic Radio as well The Bauer City Network, KISS, heat, Cool FM, Downtown and Q magazine and Box TV.
James Curran, director of music for Absolute Radio and Magic Radio said: “A band as important and loved as Coldplay presents a distinctive opportunity for Bauer – we are in a unique position to leverage our multi-platform brands to ensure the greatest impact for the collaboration.”
By Ewan Wilkie