Ticketing and event discovery app Dice has become a primary ticket agent for AEG Presents' Goldenvoice UK sub-brand.
The multi-year deal will give fans access to tickets for all Goldenvoice shows in the UK on the Dice App including the new All Points East 2018 event in London’s Victoria Park.
Russ Tannen, head of music at Dice, which announced its US expansion in September, said: “We have loved working with the whole AEG Presents team over the last three years on hundreds of incredible shows and to become one of Goldenvoice’s primary ticket agents is a massive next step in our partnership.
Putting fans first and giving them access to the best gigs, club nights and festivals is at the heart of what we do, and this deal goes a long way in helping us achieve that.”
Laura Davidson, Goldenvoice VP of live music, added: “We are very excited to take a new step forward in our partnership. Everyone is looking forward to working even closer with Dice on some of the incredibly exciting shows, tours and festivals we have coming in 2018 and beyond.”
To celebrate this new partnership, Dice is offering fans who purchase tickets to any Goldenvoice UK gig on the Dice App, the chance to win a pair of VIP weekend tickets to All Points East, Victoria Park in 2018.
Dice handled ticket sales for Sam Smith's War Child charity gig in London earlier this year, offering fans an exclusive chance to enter a ballot to purchase tickets for a donation of £25. The decision to sell the tickets via guaranteed they couldn't be resold on the secondary ticketing market.