Eventim UK has partnered with VMS Live to become the official ticketing supplier for VMS-promoted shows and partner venues.
VMS manages venues including Manchester Academy, and promotions director Carl Bathgate said the fim's rapid growth meant it now required a ticketing partner.
"As we’ve grown and deliver more, we needed a ticketing partner," he said. "We need access to the best technology, and wanted bespoke developments. We selected Eventim for this role, as they have an ideal mix of skills that will allow us to develop and mutually support each other."
MD Steve Forster (pictured) said: "VMS are currently a small business in the context of the major players out there, but we continue to double in size year on year. Eventim approached us about a partnership, their flexible approach and ability to modify their standard offering to suit our business needs convinced us to partner with them.
"Eventim’s initiatives tie into our ethos as a business, in particular we really like FanSALE their fan-to-fan, fair price ticketing resale platform. Overall, Eventim just felt right for us at this stage in our development."
Eventim UK finance director James O’Mullan added: "We wanted to work with VMS as they are the fastest growing promoter in the country, and we have experienced exponential growth in 2017. We both have similar ambitions for the future, and working together we will be able to help each other reach those goals.’