Festicket has made its first US appointment with the hiring of Lauren Pye as president, North America.
In her new role, Pye will lead Festicket’s new office in San Francisco, with the aim of introducing Festicket into the North American market. The firm, which specialises in music festival experiences, already has operations in London, Amsterdam, Berlin and Porto.
Pye joins Festicket from Live Nation, where she was VP, sales for its general admission division, Universe. Pye’s prior experience includes marketplaces eBay and StyleSeat.
Zack Sabban, CEO & co-founder, said: “Our new San Francisco office is in very capable hands with Lauren, who brings with her a wealth of experience in the ticketing and music industry and deep understanding of the opportunities and challenges we’re likely to face stateside. We’re delighted to have her on board as we look towards building exciting US partnerships.”
Festicket was recently ranked in the UK’s top 30 fastest growing companies by the Sunday Times Tech Track and is on course for another high growth year in 2018.
“Festicket has built a strong reputation for itself by working with most of the major music festivals in Europe already and there’s so much potential in the North American market, where adding value is everything," said Pye. "I am very much looking forward to bringing Festicket’s excellent one-stop shop solution for ticket, accommodation and travel packages to the event industry in North America.”