Kilimanjaro Live acquires Scotland's Belladrum festival

Kilimanjaro Live acquires Scotland's Belladrum festival

Kilimanjaro Live has acquired Scotland's Belladrum Tartan Heart Festival. 

The promoter, a subsidiary of German giant DEAG, as booked the festival for the past eight years, presenting acts such as Ed Sheeran, Bastille and Catfish And The Bottlemen.

"Our strategy is to focus particularly on the growing UK market in addition to Germany," said Berlin-based DEAG founder and CEO Peter Schwenkow. 

"Our shareholding in Scotland's well-established Belladrum Festival through our subsidiary Kilimanjaro Live Limited further improves our basis for profitable growth in this market. Belladrum has generated consistently positive operating results in recent years - a critical criterion for us. We also expect this acquisition to offer a positive boost for our ticket platform myticket.co.uk."

The news comes days after DEAG sold its shares in classical promoter Raymond Gubbay to Sony and bought back its Classics division.

Belladrum 2018 takes place on the Belladrum Estate, by Beauly, Inverness-shire, from August 2-4. Acts will include Paloma Faith, Primal Scream, Amy Macdonald, You Me At Six and The Charlatans.

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