LiveStyle, the company formerly known as SFX Entertainment, has appointed music and entertainment industry veteran Chris Monaco as its chief revenue officer - brand partnerships and sponsorships.
Monaco (pictured) was previously SVP of strategic marketing and brand development at Universal Music Group (UMG). In his position at LiveStyle, Monaco will be responsible for heading the global partnerships team, as well as developing and executing brand strategy across the company’s event, content, and digital platforms. Monaco will be based in LiveStyle’s Beverly Hills offices in LA.
EDM promoter SFX was rebranded as LiveStyle last December, with ex-AEG Live chief Randy Phillips taking charge as president and CEO.
“Chris and I first worked together when he was at Octagon and I was the CEO of AEG Live, so I know his capabilities very well," said Phillips. "His industry experience makes him a great addition as LiveStyle CRO, as we continue to create new and innovative opportunities for our festivals, brands, and fans.
“The modern day CRO assumes the responsibilities of a revenue-minded CMO with a deep understanding of multiple industries, marketing principles, and consumer engagement.”
Monaco spent four years at UMG, where he was most recently the SVP/head of new business. In that role, he was part of a newly formed brand partnerships division and responsible for leading a business development team across brand, agency, and media platforms.
From 2008 to 2012, Monaco was SVP music and entertainment for Octagon, leading development and execution of client entertainment and sponsorship platforms within television, music, digital, film, branded content, and events.
"I'm thrilled to join Randy and the entire management team at LiveStyle," he said. "This is an exciting time in live music, and even more of an exciting time to be a part of LiveStyle's global family of brands, events, and digital platforms,” said Monaco. “Everything we do will enrich the fan experience and how we interact with audiences -- I'm looking forward to working with all of these like-minded communities worldwide.”