Townsend Music on its D2C On Tour roll-out

James Hanley

A D2C model that helped Mike + The Mechanics to their first Top 10 album this millennium is being rolled out for other artists.

The BMG-signed band charted at No.9 in April with latest album Let Me Fly after racking up first-week sales of 8,300, almost a quarter of which were achieved by the D2C On Tour platform.

Devised by Townsend Music, the platform saw promo codes sold as the ‘album’ ahead of its release during the band’s 2017 UK ...

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