A D2C model that helped Mike + The Mechanics to their first Top 10 album this millennium is being rolled out for other artists.
The BMG-signed band charted at No.9 in April with latest album Let Me Fly after racking up first-week sales of 8,300, almost a quarter of which were achieved by the D2C On Tour platform.
Devised by Townsend Music, the platform saw promo codes sold as the ‘album’ ahead of its release during the band’s 2017 UK ...
Register for a Music Week trial to access this article.
Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.Start your free trial