Leading talent agency UTA has announced Julius Dein as the first digital influencer signing to its London office.
The 23-year-old internet personality (pictured) is one of the globe’s fastest growing social media stars with over 10 million followers and is currently the most viewed internet magician in the world.
“Dein is a unique talent who has combined his creative sensibilities with fantastic on-screen talent to reach a massive global audience,” said UTA's Greg Goodfried. “We are excited to find new and innovative opportunities for him across multiple platforms.”
Dein’s manager, Mark Denby, added: “Partnering with UTA globally represents a very interesting business model for Julius. Combined with my detailed boutique personal management services, UTA’s global expertise, reach and deep market intel, gives our client Julius Dein everything he needs to maximize his success worldwide.”
Dein’s online viral video series How To Impress a Girl With Magic Tricks has had over 200 million views to date.
“I’m really excited to be working with Mark Denby and the team at UTA to support my business," said Dein. "I look forward to developing more and more content and expanding the footprint of what I do to areas beyond the internet.”
UTA hired digital executives Michael Ohene-Djan and Jamie Leeming to its London office earlier this year to provide expanded marketing services for its clients.
UTA was the first major talent agency in the broadband era to establish a full-service digital media practice. The company has offices in Los Angeles, New York, London, Nashville, Toronto, Miami and Malmo, Sweden.
By Alex Pearson