United Talent Agency (UTA) has signed entrepreneur Troy Carter for representation in all areas.
Atom Factory founder Carter, who most recently served as Spotify's global head of creator services, comes to UTA with a focus on developing innovative ventures in film, TV and theatre.
The former Lady Gaga manager has worked with labels and management companies such as Bad Boy Entertainment and Erving Wonder. As well as Gaga, he has managed the likes of John Legend, Eve, Nelly, Meghan Trainor and Priyanka Chopra.
“Troy Carter has achieved success in everything he’s done,” said UTA CEO Jeremy Zimmer. “He’s not only one of today’s most innovative, self-made leaders in music and tech, he’s broken ground as a creator, an executive and investor. His unique vision for the future will touch every area of UTA and we look forward to exploring new avenues of business with him.”
“UTA is becoming a creative hub at the intersection of music and art culture,” said Carter. “Jeremy Zimmer and his team are passionate, hungry and have shown exemplary taste when presenting me with projects. I look forward to working with them on this next chapter and bringing inspiring stories to the world.”
Carter currently has several projects in development at Netflix, Universal Pictures and Apple. UTA will also help broaden his reach by setting up projects in theatre.
Carter maintains an advisory role at Spotify, where he built and led a global team that focused on bridging the gap between the brand at large and the creative community. He is also an investor with 80+ holdings in companies including Uber, Dropbox, Lyft, Spotify, Slack, Warby Parker, Gimlet Media and The Skimm.
The announcement follows UTA's acquisition of social influencer management firm Digital Brand Architects.
