Coda and Independent Talent Group (ITG) have announced a new joint venture, aimed at enabling cross-platform access across their respective rosters.
The partnership will also see the companies collaborate over brand partnerships and licensing, digital and corporate events.
As a part of the agreement, Coda and ITG have launched a fund to invest in ‘innovative and future-facing live projects in Europe’, although specific details are yet to be announced.
Coda will continue to partner with US talent company Paradigm Talent Agency, which has booked concerts tours and festivals for artists including Sia, The xx, Prodigy, Take That, Disclosure, Mark Ronson, Imagine Dragons, Annie Mac and Rag’N’Bone Man.
ITG’s client roster, meanwhile, features a raft of big names from the world of TV and film, such as Steve Coogan, Danny Boyle, Matthew Bourne, Julian Fellowes, Peter Morgan, Daniel Craig, Colin Firth, Felicity Jones and Claire Foy.